Glen Rose Proclaims ITLA Texas Longhorn Week Celebrating Ranching Heritage

The city of Glen Rose has officially declared October 5-11 as ITLA Texas Longhorn Week, celebrating the town's ranching heritage and Texas Longhorn cattle. This proclamation coincides with Glen Rose hosting the ITLA Texas Longhorn Championship Show at The Expo from October 7-11, organized by the International Texas Longhorn Association (ITLA).

In recognition of this special week, the Mayor and City Council of Glen Rose have officially proclaimed this week as ITLA Longhorn Week - a tribute to Glen Rose's historic roots and ongoing tradition in Texas cattle ranching, said Tex Toler, Director at Glen Rose Convention & Visitor Bureau. This is another great example of this community looking at our heritage and future while attracting people from across the country to come visit Glen Rose, Texas.

The celebration features multiple community events throughout the week. On Wednesday, October 8, a Longhorn cattle drive will proceed through the town square at 6 p.m., followed by a free showing of Conagher at the Palace Theatre. Friday, October 10 brings a live concert by legendary band Asleep at the Wheel at the Texas Amphitheatre.

Saturday, October 11 offers Fun on the Square with vendors, western-themed booths, stick horse rodeos, and chili tastings by local merchants. Musical entertainment includes BK and the Strays performing on the courthouse steps from 12 to 1:30 p.m. Visitors can also get their picture taken with a Longhorn on the square and watch the UT vs. OU game for free at the Palace Theatre.

The ITLA Texas Longhorn Championship at The Expo represents a premier event featuring top Longhorn cattle competing for championship titles, drawing breeders from across the nation. For more details and a full schedule of events, visit https://visitglenrosetx.com.

This celebration holds significant economic implications for Glen Rose and the broader Texas heritage tourism industry. By designating an official week and hosting the championship show, Glen Rose positions itself as a destination for agricultural tourism, drawing visitors from across the country who contribute to local businesses including hotels, restaurants, and retail establishments. The event showcases how communities can leverage their historical assets to create sustainable economic development while preserving cultural traditions.

The ITLA Texas Longhorn Championship Show brings national attention to Texas's cattle industry, highlighting the continued relevance of heritage breeds in modern agriculture. For breeders and ranchers, this event provides valuable networking opportunities and market exposure, potentially driving business growth within the specialized Longhorn cattle sector. The combination of competitive events and community celebrations demonstrates how agricultural traditions can be integrated with tourism to create multifaceted economic impact.

For Texas residents and visitors, ITLA Texas Longhorn Week offers educational opportunities about the state's ranching heritage while supporting local economies. The event's timing during peak fall tourism season maximizes its economic benefit, potentially serving as a model for other Texas communities seeking to celebrate their unique histories while driving visitor engagement and spending.