Texas Longhorn Association to Host 35th Anniversary International Championship in Glen Rose

The International Texas Longhorn Association (ITLA) will host its 2025 International Championship Show & Convention from October 7-12, 2025 at The Expo in Glen Rose, Texas. This milestone event marks 35 years of excellence in preserving and promoting the Texas Longhorn breed, bringing together breeders, exhibitors, and enthusiasts from across the United States and abroad.

Founded in 1990, ITLA has evolved from a small member-driven registry into an international organization with thousands of members worldwide. This year's convention not only celebrates the association's legacy but also showcases the future of the Texas Longhorn breed through world-class competitions, youth activities, and educational programming. All events at The Expo are free and open to the public unless otherwise noted.

The championship features multiple competitive shows including Non-Haltered, Futurity, Haltered, and Youth Shows with hundreds of entries from across the nation. Special events include the Call of the Horns Measuring Contest & Bull Bonanza, which spotlights legendary Longhorns, and the Elite Heifer Sale offering premier genetics to buyers. The Longhorn Legacy Live Auction on Thursday will feature premier items, travel packages, and Western trappings with Canadian auctioneer Gordon Musgrove.

Educational seminars and vendor exhibits will provide valuable insights and resources for breeders and cattle enthusiasts. The event blends tradition with Texas-style entertainment, including an Asleep at the Wheel – Riding High Tour concert at the Texas Amphitheater on October 10, with tickets priced at $38.85 on a first-come, first-served basis. Additional entertainment includes a Cowboy Poetry Contest throughout the event.

Glen Rose provides a fitting backdrop for the championship, with its rich heritage ranging from prehistoric dinosaur tracks to pioneer stories preserved in the County Museum. The town's historical significance and community character make it an ideal location for celebrating the iconic symbol of Texas culture. For more information about the association and its mission, visit ITLA.com.

The economic impact of this event extends beyond the immediate Glen Rose community, drawing visitors from across the country and internationally who contribute to local businesses including hotels, restaurants, and retail establishments. For the Texas agricultural industry, the championship represents a significant opportunity to showcase the genetic quality and market value of Texas Longhorn cattle, which remain an important segment of the state's livestock economy.

The preservation efforts highlighted at this event have broader implications for maintaining Texas cultural heritage and supporting rural economies. The youth activities and educational programming ensure the continuation of breeding knowledge and appreciation for this iconic breed among future generations. The combination of competitive events, educational opportunities, and entertainment creates a comprehensive experience that reinforces the Texas Longhorn's status as both an economic asset and cultural symbol.