Heights Wellness Retreat Expands to Dallas with Multi-Unit Franchise Agreement

Heights Wellness Retreat, formerly Massage Heights, has secured a multi-unit franchise agreement in Dallas led by local entrepreneurs Russell and Norelia Rogers, marking the brand's first Texas entry since its October 2024 rebranding. The expansion broadens the company's services beyond traditional massage and facials to include advanced wellness therapies, positioning it within the rapidly growing wellness industry projected to reach $9 trillion globally by 2028.

The Rogers will open two Dallas locations, with the first Retreat scheduled at 3111 Olympus Blvd, Suite 200 in Coppell's new development The Sound at Cypress Waters, while the second remains in site selection. Russell Rogers, a U.S. Air Force veteran with an MBA from Texas Christian University, and Norelia Rogers, a registered nurse specializing in dialysis, transitioned from real estate investments to franchising post-COVID, bringing diverse professional backgrounds to their wellness venture.

Heights Wellness Retreat enhances its core offerings with innovative therapies including cryotherapy, lymphatic drainage suits, meditation sessions, red light therapy, infrared sauna, and halo salt therapy. These services aim to provide comprehensive wellness experiences that address physical, mental, and spiritual well-being, aligning with increasing consumer demand for holistic self-care solutions that extend beyond traditional spa treatments.

Founder and CEO Shane Evans emphasized the strategic importance of this Dallas expansion, noting the Rogers' alignment with the company's vision for growth and transformation. The brand is actively seeking additional single and multi-unit operators nationwide, with franchise information available at https://www.massageheightsfranchise.com/heights-wellness-retreat/.

This market entry reflects broader trends in the wellness sector, where consumers increasingly seek accessible, innovative services to support comprehensive health. The expansion creates new business opportunities while addressing the rising emphasis on mental and physical well-being in Texas communities, potentially influencing local economic development through job creation and increased access to advanced wellness services.