Sparkle Grooming Co. Expands into Texas with 25 New Franchise Licenses

Sparkle Grooming Co., the wellness-focused dog grooming franchise, has announced significant expansion into Texas with the addition of 25 new licenses, marking a strategic move in the company's national growth strategy. The expansion is led by new Regional Developers Greg Busch and John Entz, who will bring Sparkle salons to the San Antonio and Austin markets, accelerating the brand's national presence.

The appointment of Busch and Entz brings substantial media and entrepreneurial expertise to Sparkle's Texas operations. Both are veterans of sports television, having worked with ESPN and FOX Sports, with Entz having risen through the ranks to become President of Fox Sports. Busch brings extensive business and franchise experience, owning seven locations of The Joint Chiropractic through his MaxPar Group, which was recognized on the Longhorn 100 list in 2024 and 2025.

Busch emphasized the growth potential in the dog grooming sector, stating that Sparkle will bring the dog grooming space to the mainstream with incredible growth opportunities and the ability to provide top-notch dog services on a recurring basis. He expressed excitement about bringing his operational expertise to help new franchisees thrive in the region.

Entz highlighted his personal connection to the industry, noting that his lifelong connection to dogs through his family fuels his passion for the pet grooming industry. He expressed enthusiasm about bringing Sparkle's innovative approach to pet care to Texas and helping local pet parents give their dogs the consistent, high-quality grooming they deserve.

Sparkle Grooming Co.'s innovative membership model and flat-rate pricing make professional pet grooming simple, convenient, and accessible for modern pet parents. The company's expansion strategy focuses on delivering consistent, top-tier grooming experiences while providing franchisees with operational support. Since April 2024, Sparkle has awarded 340 licenses across 18 states and continues to expand rapidly. Interested parties can learn more about franchise opportunities at https://sparkledogcare.com/franchise.

The Texas expansion represents a significant milestone in Sparkle's national growth strategy, bringing the company's wellness-focused approach to two major metropolitan markets. The combination of experienced leadership, innovative business model, and growing consumer demand for professional pet services positions Sparkle for continued success in the competitive pet care industry.