WaveMaker and AT&T Launch TestDrive to Revolutionize MVNO Service Trials

WaveMaker, Inc. has introduced TestDrive, a white-label trial application developed in collaboration with AT&T for the MVNx ecosystem. This innovative solution enables mobile virtual network operators, consumer brands, and connectivity providers to offer try-before-you-buy service experiences to potential customers. The application provides a fully customizable user interface that allows MVNOs to launch branded trial services within weeks without requiring coding expertise or significant technical resources.

The technological foundation of TestDrive is built using WaveMaker's modern React Native studio and proprietary AutoCode AI/ML tooling that generates pixel-perfect user interfaces from Figma designs. The application features a built-in Hermes engine for faster load times and reduced memory usage, along with ADA compliance, encrypted communications, state management, and memoization for optimal performance across both Android and iOS platforms. This technical sophistication ensures that MVNOs can deliver high-quality trial experiences to consumers across all major mobile platforms.

TestDrive enables validated consumers to provide their information through minimal taps and begin service trials by activating an eSIM securely delivered to their devices. The application is pre-integrated with https://www.att.com MVNx APIs and leading digital business support system providers, allowing MVNOs to maintain focus on branding, customer relationship management, and trial service arrangements rather than technical implementation. This integration significantly reduces the time and resources required for MVNOs to launch trial services.

Vikram Srivats, Chief Commercial Officer at WaveMaker, emphasized the strategic importance of this development, noting that the U.S. MVNO market, while mature, presents significant opportunities for existing and new players to integrate lifestyle and cultural aspects to unlock brand-driven differentiation and growth. TestDrive serves as an ecosystem enabler for digital-first MVNOs seeking to provide branded, frictionless consumer experiences through powerful new digital channels.

William Traylor, Vice President and Head of AT&T's Emerging Business, Product and Platforms, noted that AT&T is deliberately growing a diverse ecosystem of specialists across the digital stack to tap new distribution and growth opportunities beyond their branded consumer business. The collaboration demonstrates WaveMaker's capability in delivering high-fidelity, consumer-facing mobile applications for MVNOs operating on what the company describes as America's best 5G network at https://www.att.com/5g.

The introduction of TestDrive represents a significant advancement in how MVNOs can approach customer acquisition and service demonstration. By lowering technical barriers and reducing implementation timelines, this solution potentially enables new market participants to enter the competitive telecommunications space more easily. For consumers, TestDrive enhances the trial experience when considering alternative mobile service providers, potentially leading to more informed purchasing decisions and increased satisfaction with chosen services.