Activate Brings Immersive Gaming Experience to Dallas-Fort Worth

Activate, a leader in immersive entertainment, is set to open its newest venue in Dallas-Fort Worth on February 12, offering a novel gaming experience that combines digital excitement with physical challenges. The venue features 11 distinct game rooms, including the Mega Grid with over 500 multi-activated tiles, Strike, and a Laser room, designed to test teamwork, strategy, and endurance for players of all ages and skill levels.

Players can participate individually or in groups, with difficulty levels ranging from easy to extreme. The use of advanced RFID wristband technology allows players to track their progress, earn points, and level up during their session. Will Gray, Director of Marketing, highlighted the company's goal to redefine interactive entertainment by challenging players to think and move strategically in a collaborative environment.

The Dallas-Fort Worth location marks a strategic expansion for Activate, which plans to double its U.S. presence to 60 locations by the end of 2025, with expansions in cities like Austin, Los Angeles, New York, and San Francisco. This innovative gaming concept not only provides entertainment but also encourages an active lifestyle through technology-driven experiences, setting a new standard in recreational gaming.