Virentes Partners Group Fuels Shipley Do-Nuts Expansion into New Markets

Virentes Partners Group, through its hospitality subsidiary, has announced a significant investment aimed at expanding Shipley Do-Nuts, the Houston-based donut chain. This strategic move will facilitate the opening of 22 new franchise locations across greater Nashville, Tennessee, and the Jacksonville and Tampa areas in Florida, signaling a robust phase of growth for the beloved brand.

Jim D'Aquila, managing member and chief investment officer of Virentes, highlighted the company's commitment to fostering the growth of iconic brands. 'Our sweet spot is getting behind iconic, fast-growing brands and doing our part—with our capital and our operating expertise--to accelerate that growth while maintaining standards of quality and excellence,' D'Aquila stated. This partnership underscores Virentes' confidence in Shipley Do-Nuts' potential to captivate new markets with its signature offerings.

Shipley Do-Nuts, with its rich 88-year history, has become synonymous with quality donuts, coffee, and kolaches. Currently operating over 360 locations across 12 states, the chain's expansion into Tennessee and Florida is a testament to its enduring appeal and strategic vision. Flynn Dekker, CEO of Shipley Do-Nuts, expressed optimism about the collaboration with Virentes, citing their shared goals and understanding of the food and beverage landscape.

The expansion comes as Shipley Do-Nuts focuses on modernizing its operations and enhancing the customer experience, aiming to solidify its position in the competitive fast-food market. The brand's recent accolades, including rankings on Entrepreneur magazine's Franchise 500® 2024 list and the Technomic 2024 Top 500, further validate its growth trajectory and industry standing.

For residents of Nashville, Jacksonville, and Tampa, the arrival of Shipley Do-Nuts means not only access to its acclaimed products but also potential economic benefits through job creation. The partnership between Shipley Do-Nuts and Virentes Hospitality exemplifies the dynamic shifts in the food service industry, where strategic investments are pivotal in driving expansion and innovation.