TJ Creative Launches Modeling Division to Redefine Age and Beauty Standards

The Austin-based PR and marketing agency TJ Creative has taken a significant step towards diversifying the modeling industry by launching a new division dedicated to models in the 35+ age group. Spearheaded by Krystle Kelley, a 38-year-old former runway model, this initiative challenges the conventional standards of beauty and age in an industry often criticized for its lack of diversity.

Kelley's journey back to the runway, after years away from the spotlight, underscores a growing demand for more inclusive representation in fashion and advertising. Her collaboration with TJ Creative's founder and CEO, Terrah Holder, highlights a shared vision to celebrate beauty at every stage of life. Holder's recognition of Kelley's elegance, experience, and relatability as key attributes for this new division reflects a strategic move to tap into the influencer modeling space with a focus on authenticity and diversity.

The launch of this division is not just a personal triumph for Kelley but also a pivotal moment for the modeling industry. It addresses a significant gap in representation, offering a platform for older models to showcase their talent and appeal. The positive reception to Kelley's return, evidenced by her securing multiple opportunities, signals a market readiness for change. This shift could encourage other agencies and brands to adopt more inclusive practices, thereby influencing broader societal perceptions of beauty and age.

For the 35+ demographic, seeing themselves represented in media and fashion can have a profound impact on self-esteem and purchasing behaviors. TJ Creative's initiative may inspire confidence among consumers who have long felt excluded from mainstream beauty narratives. Furthermore, this move positions TJ Creative as a leader in the evolving landscape of influencer marketing, blending Holder's expertise in branding with a commitment to inclusivity.

The implications of TJ Creative's new modeling division extend beyond the immediate success of its models. By challenging long-held industry norms, the agency is contributing to a more diverse and representative modeling landscape. This initiative could pave the way for future innovations in how beauty is defined and celebrated across all ages, making it a noteworthy development for the industry and society at large.