Texas Tourism! Visit Boerne

Guest: Visit Boerne Director, Larry Woods

Larry Woods is a 56-year veteran of the tourism and hospitality industry. For much of his career, Larry was sought after as a reorganization specialist for Bankrupt Chapter 11 hotels and resorts in difficult markets and distressed business climates. Larry has held key management positions with La Mansion, Hershey, Sheraton, Marriott, and Radisson hotels, as well as, providing leadership roles with major hotel management and development companies in the United States, Mexico, and Costa Rica.

Larry is currently serving as Chairman of the Texas Association of CVB’s and serving his second term on the Texas Hotel & Lodging Association’s board. He is a former board member of the Texas Travel Alliance where he served two terms, ex-officio to the Nationwide Meetings National Board and an ex-officio board member of the Texas Hill Country Trail where he served 8 years.

For the past 15 years, Larry has served as Director of the Boerne Convention and Visitors Bureau, now Visit Boerne and states, “I am having the time of my life.”

Over the past two years, Larry has served as a mentor to directors of other Destination Marketing Organizations and Convention and Visitors Bureaus and includes his staff in mentoring other cities with best practices in management, social media, and marketing for a tourism destination.

In 2021, Larry received the Lifetime Achievement Award from the Texas Travel Alliance for his dedication and service to the tourism industry.